Emma Mattress Reviews

Emma mattresses are well-recognized and positively reviewed in the UK. However, with Emma’s expansion into Canada, some customers have noticed a difference in product quality between Emma’s European and North American mattresses.

This could be because Emma has outsourced some of its production overseas for international purchasers, meaning you may not get the same mattress described in European reviews. The mattresses we reviewed were made in Mexico.

Although Emma mattresses offer some useful features, the company doesn’t provide details about its technology. For example, Emma doesn’t explain what Airgocell technology is. We determined that it’s a type of open-cell foam, but not all customers will understand that right away.

In addition, reviews on Trustpilot and BBB complain of poor customer service and disapproval of Emma’s ongoing sales.

You’ll find more transparency around useful features in a mattress like Douglas or Logan & Cove. Both mattresses contain more advanced cooling features and retail for less than Emma’s mattresses. Douglas and Logan & Cove match Emma’s 365-night sleep trial, but have 20- and 15-year warranties that beat out Emma’s 10-year warranty. Every Douglas and Logan & Cove mattress also comes with a free bedding bundle for added value.

Emma has claimed their mattresses are made in the UK and US. However, the law labels on the mattresses we purchased say they were made in Mexico. Emma’s Canadian website doesn’t specifically say where their mattresses are manufactured, while their European site says Emma’s mattresses are proudly made in Germany and Ireland.

In a recent conversation with an Emma Canada chat agent, they had updated their standardized answer. The company now states that they manufacture most of their mattresses in North America.

Emma mattresses are made by Bettzeit GmbH, Emma’s holding company. Founded in 2013, the company’s name is German for “bedtime.”

While Emma is based in Frankfurt, Germany, its mattresses aren’t always manufactured there. Emma UK mattresses are produced in the UK, and Emma Canada mattresses are made in North America. Although Emma doesn’t specifically say where in North America these mattresses are made, the mattresses we purchased were made in Mexico.

It certainly seems that way, yes. In June 2023, the UK’s Competition and Markets Authority (CMA) determined that Emma was breaching consumer protection laws by using urgent pricing tactics and misleading retail prices. This means sales prices weren’t actually saving customers money.

The CMA called on Emma to change these sales and pricing tactics to avoid the risk of court action. It’s unclear whether or not Emma has ceased these practices.

The Emma mattress expands in 30 minutes to an hour, according to the Emma Canada website. They recommend waiting for the mattress to fully expand before using it, but say you can sleep on it right away.

It’s not clear whether Emma mattresses contain fiberglass. To meet fire safety standards, Emma uses an interior lining made of 60% modacrylic and 40% silica. Fiberglass is often made from silica-based glass. While it’s possible that the silica in Emma’s mattresses could be free of fiberglass, it’s always best to check the law label on your mattress before removing the cover.

You can initiate a return on your Emma mattress by getting in touch with their customer service team. Mattress return pick-ups can take up to a week, and processing the return will take an additional 5–10 business days after pickup.

The 10-year Emma mattress warranty covers repair or replacement in case of manufacturer defects.

For an Emma mattress alternative from a Canadian manufacturer, we suggest Douglas or Logan & Cove.

Douglas Original is a good alternative to Emma Original. Our pick for Canada’s best mattress, this medium-firm all-foam mattress is ideal for all sleep styles. Douglas earned top scores for its use of high-quality and eco-conscious materials, overall comfort, and excellent value at just $799 for a queen size, compared to $924 for Emma Original. Douglas also comes with a 365-night sleep trial, 20-year warranty, and free bedding bundle with your purchase.

If you’re searching for an Emma Hybrid Comfort alternative, consider Logan & Cove Choice, our pick for the best hybrid mattress in Canada. This medium-firm hybrid is ideal for all sleep styles and comes with industry-leading comfort, luxury details, and advanced cooling features. Priced at just $999 for a queen size, Logan & Cove Choice comes with a risk-free 365-night sleep trial, a 15-year warranty, and a free bedding bundle.